ARTEVELDE BIER

Artevelde Beer requested a redesign for their social media presence with the aim of making it more appealing to a younger audience. They envisioned transforming their brand into a trendy hotspot in Ghent, akin to venues like Ventura and Charlatan.
To achieve this, we incorporated the essence of Ghent from their logo by using small icons that represent iconic places and elements associated with the city's beer culture. Furthermore, we infused the design with common words and phrases frequently heard in Ghent, creating a lively and colorful aesthetic that engages viewers and enhances their timeline experience.